Honey Birdette taps It-girl Jerry-Jane Pears in new campaign

By

Barbara Santamaria

Published
Aug 29, 2017

 Australian lingerie label Honey Birdette has launched a provocative new ad campaign exploring ‘the capital of sex and champagne’ with English model, actress and It-girl Jerry-Jane Pears.

Titled ‘Paris’, the campaign sees Pears explore the cobblestone streets of the French capital and other historic landmarks wearing nothing but the brand’s luxe lingerie sets, stockings and red lips.

The campaign collection is dominated by rich textures, including Swiss crystal tulle, eyelash lace and metallic foil. The looks are completed with Honey Birdette’s signature hardware, leatherette details and exclusive Swarovski crystal jewels.

The campaign was hsot in various Paris locations inlcuding in front Chanel on Avenue Montaigne and at the Intercontinental Le Grand.”

In conjunction with the ad campaign, the brand has published a limited-edition Paris magazine as a gift to members of the 149 Club, an exclusive group of 'VIPs' comprising of the top 149 customers of its online boutique.

The magazine features a letter from founder and managing director Eloise Monaghan as well as exclusive access to campaign images.