Hollister launches teen’s performance jeans collection

US based apparel retailer Hollister has launched a new collection of performance jeans for teens, which incorporates Invista’s Coolmax All Season technology and Lycra fibre for comfort and lasting fit.

“At Hollister, denim is a part of our DNA and we continue to find ways to enhance the assortment,” Kristin Scott, brand president of Hollister said. “Our goal with the innovative Coolmax All Season technology is to provide products that fit the needs of our customer’s.”

“We believe pairing one of the... denim brands with one of the coolest fabric technologies available on the market today will resonate with consumers,” Dave Trerotola, president of Invista Apparel and Advanced Textiles added. “Our research shows that among ingredient brands in the cooling space, the Coolmax brand is the most likely to positively influence purchase intent.”

The Hollister jeans fabric is designed to move moisture away to keep the body cool and dry on hot days, and has insulating fibres for added warmth when it is cold, according to the company.