23
Fashion Jobs
BEST SELLER
Payroll Coordinator Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sales Representative Jack & Jones Slovenia
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · KOPER
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · CELJE
BEST SELLER
Business Developer
Permanent · LJUBLJANA
BEST SELLER
Finance Business Partner
Permanent · LJUBLJANA
NAME IT
Sales Representative Name IT Slovenia
Permanent · LJUBLJANA
SELECTED FEMME/HOMME
Sales Representative Selected Slovenia
Permanent · LJUBLJANA
VERO MODA
Sales Representative Vero Moda Slovenia
Permanent · LJUBLJANA
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
H&M
Prodajalec (m/ž) - Sales Advisor 40h
Permanent · MURSKA SOBOTA
SPORTS DIRECT
Prodajalec - Sports Direct, Btc
Permanent · LJUBLJANA
H&M
Prodajalec (m/ž) - Sales Advisor
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Celje City Center/Slowenien
Permanent · CELJE
JACK & JONES
Shop Manager (Fulltime) Jack & Jones Celje City Center/ Slowenien
Permanent · CELJE
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Planet Koper/Slowenien
Permanent · KOPER
JACK & JONES
Store Manager (Fullime) Jack & Jones Planet Koper / Slowenien
Permanent · KOPER
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
BEST SELLER
People & Culture Business Partner
Permanent · LJUBLJANA
BEST SELLER
Marketing & Communications Specialist
Permanent · LJUBLJANA
BEST SELLER
Accounts Receivable
Permanent · LJUBLJANA
Published
Jul 15, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Heydude unveils new brand identity under Crocs

Published
Jul 15, 2022

Footwear label Heydude has unveiled a fully revamped brand identity created with the aim to reach new and existing fans. 

Heydude unveils new brand identity under Crocs. - Heydude


The brand identity is centered around a platform called 'Good To Go-To', which means that in a world that can be filled with the negative, your “go-to’s” make you feel supported and happy. 

The “go-to” vibe is brought to life through new logos, fonts and a color palette that evokes a genuine, trusted, tried-and-true feel. The new look also include elements that have a hand-drawn, slightly worn feel, as well as creative messaging.

The identity was inspired by consumers and is the result of dozens of focus groups across America, online forums engaging hundreds of people and a comprehensive consumer segmentation study. The brand, which was founded in Italy in 2008, also collaborated with consumers by gathering their feedback as it explored the different positioning possibilities.

“Our fans share an off-the-charts love for Heydude shoes. We’re going to honor that by continuing to make their favorites and introduce newness that lives up to that unparalleled Heydude feeling – the cushiest, comfiest, airiest, featheriest, lightest shoes off Earth,” said president Rick Blackshaw.

“As we kick off this next chapter of Heydude, we challenged ourselves to discover the soul of the brand and to express that in ways that celebrate our unbelievable fans and the product they love.”

The brand identity revamp comes as the footwear label pushes to become a $1 billion brand under Crocs. Heydude was acquired by Crocs in February. The acquisition was funded by 2.05 billion dollars in cash and 2,852,280 shares issued to Hey Dude's founder.

Copyright © 2024 FashionNetwork.com All rights reserved.