Harrods luxe jewellery pop-ups make most of Christmas demand

By

Sandra Halliday

Published
Oct 29, 2020

Harrods is focusing on key categories for Christmas with fine jewellery pop-ups designed to maximise sales to very affluent consumers.

A Panthère de Cartier pop-up opened this week in the Knightsbridge store, telling the story of the brand’s panther themed pieces since their launch back in 1914.

The first-of-its-kind for the brand is described as “an experiential installation” and “a truly immersive experience”.

Visitors have to book in advance although entry is free for the pop-up exhibition that runs until November 27.

Spread across several rooms, the idea is to create a Cartier ‘experience’ with Cartier bellboys on hand to greet visitors.

Meanwhile, this month has also seen House of Luxury launching a jewellery pop-up in the giant department store. It’s open until December 31 and features new collections and exclusives from International labels including Simone Jewels, Terzihan, Yeprem and Alessa Jewelry.

Located in the luxury jewellery room on the first floor, the pop-up has a first phase running until the middle of next month. This takes in designs from Simone Jewels’ new couture collection as well as new pieces from Terzihan’s Neutra collection
.
On November 15, Yeprem will take centre stage with designs that have attracted a celebrity following to the brand.