Guess gets frisky with new fragrance launch

Guess is kicking off Fall 2019 with a new fragrance duo.

The fashion and lifestyle label has announced the launch of ‘Guess Seductive Noir,' a pair of new scents for men and women.

Guess Seductive Noir Women features notes of fresh bergamot, sage and peony, in addition to iris pallida, jasmine sambac, vetiver from Haiti and vanilla. The male version of the fragrance focuses on "modern masculine energy" and offers notes of black pepper, nutmeg, lavender, orange flower, tonka beans, liquid amber and sandalwood.

"The Guess Seductive collection of fragrances embodies the timeless and iconic values of the Guess brand: sexy confidence and daring intrigue," said Jean Madar, CEO of the brand's fragrance partner InterParfums Inc.

To celebrate the launch, the brand has recruited the models Kelsie Smeby and Charlie Matthews to front a smoldering campaign shot by LA-based photographer Josh Ryan, inspired by the concept of old Hollywood glamour.

The launch signals the latest addition to Guess's growing fragrance portfolio -- back in April, the brand unveiled ‘Guess 1981 Los Angeles' for both men and women, created with Inter Parfums. The campaign was fronted by actress and model Amy Jackson and Italian model, DJ and music producer Andrea Damante.