Feb 21, 2023
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Goldsmiths' revamped Lakeside showroom puts bigger focus on Gucci, Rolex

Feb 21, 2023

Another sign the UK luxury watch and jewellery sector is continuing to impress. Retailer Goldsmiths has expanded and refurbished its flagship showroom in Lakeside Shopping Centre, Thurrock.


The store now includes a new Rolex branded area that features a watch bar, “where clients can browse the latest collections with highly trained watch experts”. Luxury fashion house Gucci also has a specialist area “highlighting [the brand’s] luxury watches and jewellery”.

Other new branded areas include Tudor, Grand Seiko and Longines and there’s also an updated area for Hublot. Meanwhile, newcomer brands at the store include Fope and Kiki McDonough.

The wider jewellery offer also features a range of necklaces, stackable bracelets, and statement earrings. The showroom also houses a new bridal collection which is integrated within the jewellery area with its own dedicated service bar.

Overall, the reconfigured location features a new concept with an enhanced focus on luxury watch and jewellery brands “through a relaxed and experiential in-store environment”.

The showroom reinforces Watches of Switzerland-owned Goldsmiths’ position as the “leading destination for luxury watch and jewellery enthusiasts”, it said.

Craig Bolton, President UK & Europe, at the Watches of Switzerland Group added: “Goldsmiths Lakeside has been one of our leading showrooms for many years and we are delighted to deliver this new luxury concept store to new and existing clients.

“The significantly larger showroom, with a Goldsmiths hospitality area and the introduction of a new branded watch and jewellery area provides clients with the finest environment to relax and explore the collections.”

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