Go Outdoors in collab with Julia Bradbury, Helen Skelton

By

Nigel TAYLOR

Published
Mar 29, 2022

Go Outdoors is aiming to make the most of promoting the great outdoors, with the retailer collaborating with sector specialist celebrities Julia Bradbury and Helen Skelton as the spring/summer season arrives.

The UK's biggest outdoor retailer (owned by JD Sports) said it wants to “inspire the UK to enjoy life outdoors” with Bradbury pushing the Peter Storm brand and Skelton doing likewise with North Ridge.

Bradbury is best known for hiking the length and breadth of the UK, travelling the globe while promoting positive wellbeing and supporting causes such as mental health and breast cancer.

Skelton presented TV children’s programme Blue Peter for six years and among her achievements was the first person to travel to the South Pole on a bike, the second woman to complete the demanding 78-mile Namibian ultra-marathon, and breaking world records for kayaking the Amazon.

Carly Czuba, Marketing Director of Go Outdoors said: “With our shared values and love for all things outdoors, Julia and Helen fit perfectly with everything we stand for and we’re excited to be working together with them on some exciting projects this year.”

Bradbury said: “The physical and mental benefits of ‘getting outdoors’ are spoken about now more than ever – and it’s fantastic to collaborate with the team at Peter Storm who share the same values.”