Global fashion house Boohoo partners with Myntra for India entry

By

Maverick Martins

Published
Dec 1, 2022

UK-based iconic fashion house, Boohoo Group has partnered with Flipkart Group-owned online fashion platform Myntra for its entry in the Indian market.

With this partnership, Boohoo Group will launch their brands Boohoo, Dorothy Perkins (DP) and Nasty Gal on Myntra’s platform.

Commenting on the partnership, John Lyttle, CEO of the Boohoo Group in a statement said, “We are thrilled to be partnering with Myntra as our strategic partner in India. The Indian market represents a fantastic opportunity for the Boohoo Group and Myntra’s digital first approach makes this a great strategic partnership.”

Sharon Pais, chief business officer of Myntra added, “We are ecstatic to bring the Boohoo Group to India and be their partner of choice as they foray into this geography. At the back of our unmatched reach and cutting-edge tech interventions, Myntra continues to be at the forefront of enabling access to sought-after global brands to consumers and drive the vision of leading brands to effectively reach fashion-forward Indian consumers.”

The three brands will have a dedicated online brand store on Myntra which will go live in a phased manner ahead of the seventeenth edition of the end of reason sale event scheduled to be held from December 10 to 16.