Freemans unveils new collab with stylist Mark Heyes

By

Sandra Halliday

Published
Apr 28, 2022

UK digital department store Freemans has revealed its latest signing with a new, exclusive collaboration with stylist and TV presenter Mark Heyes.

It’s a first for Heyes who hasn’t designed a collection before, despite years of styling TV celebrities and viewers.

Called Love, Mark Heyes, there are 50 pieces of daywear for SS22 from tops to dress, trousers and shorts “designed to fit and flatter women of all ages”. Prices range from £25 to £65 for the offer that has been a year in development and sizes span 10 to 24. The collection “takes its inspiration from the French Riviera and holidays in the Med”.

The launch will be supported by a full marketing campaign across TV, digital and social channels, led by Heyes and starting this weekend.

The 20 second TV ad shows him in his design studio, pinning and creating his collection, then moves to a range of models of differing ages and sizes stepping out of their front doors “ready to embrace the day”.

The  full digital marketing campaign takes in paid social, display and YouTube and Freemans-owned channels, as well as PR.

The collab builds on Otto Group-owned Freemans’ “ambition to be the digital department store of choice”. Since its relaunch in autumn 2020, it said it “has been growing significantly faster than the market”.