FatFace trading is strong during Christmas season

By

Sandra Halliday

Published
Jan 10, 2022

FatFace saw its sales exceeding pre-pandemic levels in the festive season as the five weeks to January 3 resulted in sales 3% higher than the equivalent period two years ago.

And given that lockdowns and other restrictions were in force a year ago, sales rose as much as 22% year-on-year, the Mail reported.

The company was boosted by online sales with a rise of 62% on a two-year comparison. A number of companies are seeing huge double-digit (and sometimes triple-digit) rises online compared to 2019 as the events of the past two years have seen them investing in ramping up their e-commerce ops to meet the demands of the ‘new normal’ in retail.

But the company continues to build on its physical stores business too and has 180 stores. CEO Will Crumbie said the digital transformation focus was “supported by a highly productive store estate” and added that the firm is “on track and momentum is with us”.

He also added that profitability is “returning to more normalised levels”. 

Sales in the six months to November 27 increased 4% to £125million and 38% of sales were online against 25% two years ago. 

The company has also expanded dits offer and its reach in the last year. It has begun selling on the Marks & Spencer website and launched its first babywear collection to grow its overall kidswear offer.