26
Fashion Jobs
BEST SELLER
Payroll Coordinator Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sales Representative Jack & Jones Slovenia
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · KOPER
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · CELJE
BEST SELLER
Business Developer
Permanent · LJUBLJANA
BEST SELLER
Finance Business Partner
Permanent · LJUBLJANA
NAME IT
Sales Representative Name IT Slovenia
Permanent · LJUBLJANA
SELECTED FEMME/HOMME
Sales Representative Selected Slovenia
Permanent · LJUBLJANA
VERO MODA
Sales Representative Vero Moda Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Full Time) Jack & Jones City Park Ljubljana / Slowenien
Permanent · LJUBLJANA
JACK & JONES
Shop Manager (Full Time) Jack & Jones City Park Ljubljana / Slowenien
Permanent · LJUBLJANA
SPORTS DIRECT
Prodajalec - Sports Direct - Ljubljana
Permanent · LJUBLJANA
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
H&M
Prodajalec (m/ž) - Sales Advisor 40h
Permanent · MURSKA SOBOTA
SPORTS DIRECT
Prodajalec - Sports Direct, Btc
Permanent · LJUBLJANA
H&M
Prodajalec (m/ž) - Sales Advisor
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Celje City Center/Slowenien
Permanent · CELJE
JACK & JONES
Shop Manager (Fulltime) Jack & Jones Celje City Center/ Slowenien
Permanent · CELJE
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Planet Koper/Slowenien
Permanent · KOPER
JACK & JONES
Store Manager (Fullime) Jack & Jones Planet Koper / Slowenien
Permanent · KOPER
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
Translated by
Nicola Mira
Published
Dec 19, 2016
Reading time
2 minutes
Download
Download the article
Print
Text size

Enfants Riches Déprimés: the elitist punk label attracting retailers worldwide

Translated by
Nicola Mira
Published
Dec 19, 2016

The story of the Enfants Riches Déprimés ('depressed rich kids') label is that of Henry Levy, a 25 year-old, Los Angeles-based designer who has progressed "from rehab to rehab" since the age of 15. Levy studied art at UCLA and created his first tee-shirts drawing inspiration from meetings in rehab clinics, calling his label Enfants Riches Déprimés and giving it a strong punk rock vibe.


The label channels the punk aesthetic for its Spring-Summer 2017 show in Paris - © PixelFormula

Levy's creations, spiced up by combining the label's logo with that of elite Swiss boarding school Le Rosey, or by adding anarchist imagery to the Hermès logo, soon began to be worn by celebrities like Korean rapper G-Dragon, actor Jared Leto and pop star Justin Bieber. They were then featured in the emerging designers section at British department store Brown's.

Levy himself, on the complex.com website, defined the label's style as "elitist, nihilist luxury”. In a couple of seasons and working from his Los Angeles atelier, Levy has created a line featuring leather jackets, Perfecto-style hand-painted jackets, sweatshirts emblazoned with Lou Reed pictures and shirts and tee-shirts featuring provocative printed slogans.

The brand's other mainstay is its very high price positioning, a result both of its limited edition approach and of a deliberate effort at exclusivity: the label's tee-shirts are priced from $300, sweatshirts and knitwear between $300 and $3,000, and shirts from $500.

This selective approach has not discouraged dealers: Enfants Riches Déprimés is distributed via 35 retail outlets worldwide, including Barney’s in New York, The Webster in Miami, Maxfield in Los Angeles and Excelsior in Milan. It is also available at about ten stores in Asia, chiefly in Japan and Korea.

 

Copyright © 2024 FashionNetwork.com All rights reserved.