Ellen Tracy enters new license with Cathay Home to expand home collection

By

Obi Anyanwu

Published
Aug 22, 2017

Women’s fashion label Ellen Tracy is expanding its home goods collection.

The American brand’s parent company, Sequential Brands Group, announced on Tuesday a new multi-year licensing agreement with home textile product manufacturer Cathay Home to produce the Ellen Tracy Home collection.

 
The new collection, which is scheduled to launch in spring 2018, will include comforters, duvets, sheets, throws, blankets and quilts, and will build on the brand’s current home goods collection that includes towels, window dressing, and home storage.

“Ellen Tracy continues to be one of our top performing brands in our fashion division,” said Jameel Spencer, Fashion Division President at Sequential Brands Group. “This new partnership builds on the brand’s success to date expanding it into multiple new product categories and solidifying its presence in the home space.”  

Established in 1949, Ellen Tracy is one of many brands on the Sequential Brands Group portfolio, alongside Joe’s Jeans, And1, Gaiam, Martha Stewart and Jessica Simpson.