El Ganso fans out over Europe

By

Olivier Guyot

Published
Jun 13, 2014

Three years ago, El Ganso brought its reinterpretation of British 50's chic to the Rue des Rosiers in Paris. This first store outside of Spain marked the beginning of the international expansion of the brand belonging to the Cebrian brothers. Since then, it has grown quite a bit, now with four stores in Paris, two in London, a store and two El Corte Ingles corners in Portugal, two in Mexico and one in Chile.

And since the beginning of the year, the brand pushed its growth even further by entering new markets. It opened a 150-square-meter store in Amsterdam, located at 37 Heiligeweg, a very central and commercial street in the city. El Ganso also opened its first Italian store in Milan, a 100-square-meter space located in Via Manzoni 40-42, across from Enrico Mandelli and Dirk Bikkembergs. And now it is opening a location in Berlin Mitte, at 19 Münzstrasse near Cos, Urban Outfitters and Acne.

Openings
And El Ganso does not look like it will be slowing up any time soon. It is planning a third opening in London before the end of the year, a 210-square-meter store at 94 Kings Road and one of the largest locations in its network. The brand's Mexico partner Sordo Madaleno is supposedly proceeding with its plan of 20 openings over four years, and El Ganso is also looking to get a foothold in Belgium somewhere in Antwerp.

Nevertheless, El Ganso still makes most of its sales in Spain, where it has also been able to sustain growth despite the country’s very difficult economic conditions these past few seasons. Since the beginning of 2014, the brand’s openings include stores in Murcia, Castellon, Granada and also a tenth Madrid location in the all-important calle Serrano. It will also open locations in the Canary Islands in Tenerife and Las Palmas where it already has corners in les Corte Inglés department stores. El Ganso now has 83 stores worldwide with 28 corners in Spanish department stores. The brand intends to build on this concept and export it to other markets. For fiscal year 2013, the brand says it earned 39 million euros in sales. It expects that number to be 50 million in 2014, particularly through a revamp of its website by the end of the year. And it could reach the 100-store mark worldwide if all its projects work out.