Dune London unveils kids' footwear for first time

By

Sandra Halliday

Published
Jun 27, 2022

Dune London is entering the children's footwear sector for the first time in its 30-year history and will launch a new collection on 1 July.

Dune London Kids will debut as a 22-piece girls' range “inspired by the premium design ethos of the adult collection”, focusing on “ready-to-run trainers, cool-for-school shoes, and miniature versions of best-selling styles”.

Launching to catch the start of this year’s back-to-school season, it features miniature trend-led snaffle loafers, ribbon lace brogues, quilted ballerinas, and patent slip-ons.

The company has re-interpreted its women's offer for the new collection with Elliza gold glitter star motif trainers, Peppa chunky tread Chelsea boots and Grayce 1990s-inspired loafers.

It was created by the firm's in-house team with founder and chairman Daniel Rubin saying: “Introducing a Dune London kids range is something we have been mulling over for some time. Doing a ‘mini me’ version of some of our casuals and boots made so much sense. It has taken quite a few attempts to get the range just right. Now I think we have cracked it.”

The shoes target ages 9-13 in UK sizes 1-2 (with selected back-to-school styles extended to UK 3-4). Prices range from £45 to £75.