Denim Tears launches rhinestone capsule at Dover Street Market

By

Sandra Halliday

Published
Jun 22, 2022

July 7 will see the debut of Tremaine Emory’s Denim Tears label launching into physical retail with an exclusive at Dover Street Market stores globally and via its webstores.

The new collection is a unisex capsule dubbed Rhinestone and DSM will also sell all Denim Tears collections launched from now on. The current offer is priced from $140-$685.

“Paying homage to the brand's Americana tropes”, the nine-piece collection consists of the Denim Tears 501 featuring its Cotton Wreath talisman printed on each pair and available in indigo, white, raw and black denim washes. Each pair has around 300 hand-applied rhinestones.

The collection also includes a rhinestone-embellished half-zip pullover sweatshirt, zip-up hoodie, thermal top and cap. 

Then there’s a Denim Tears-emblazoned T-shirt that also has the Dover Street Market “celebratory stamp on its rear. An aestheticised seal of approval, marking the first time a Denim Tears mainline collection is available elsewhere”.

It all comes with a campaign fronted by Jmann Patton and Brooklyn-based artist Aya Brown. Shot by photographer Eric Nelson, it was styled by Yohana Lebasi, with art direction by Rickey Strong.