Deichmann opens at Salisbury's Old George Mall

By

Nigel TAYLOR

Published
May 26, 2023

Deichmann is continuing to growing its UK physical store portfolio featuring its all-new retail concept. This time Europe’s largest shoe retailer has opened at Old George Mall, the premier shopping destination in Salisbury.

The brand has invested over £500,000 in the location, “highlighting the significance of this store for Deichmann and reinforcing the centre’s position as a prime retail location in Salisbury”.

The 6,000 sq ft space, adjacent to H&M and the soon-to-be anchor store Primark, spans two floors and showcase Deichmann’s array of “quality yet affordable” footwear, stocking brands such as adidas, Fila, Nike, and Skechers.

The new store, which has also created 12 local jobs, showcases Deichmann’s latest retail concept, “designed to offer customers a more spacious, lighter, and enhanced shopping experience”.

Alex Luker, Asset Manager at Old George Mall owner/operator Railpen, said: “As Europe’s largest shoe retailer, Deichmann is a strong addition to our retail line-up. Our focus is to continue to bring leading high street brands to the centre, which will be rounded off by Primark’s arrival later this year. 

“Deichmann’s investment in this space highlights the importance of this location and the opportunities it will serve not just to the brand, but the wider community, and we’re pleased to have them at Old George Mall.”  

Deichmann also joins several other retailers at the scheme such as FatFace, Jigsaw and The Body Shop.