Cosmoprof North America 2022 welcomes new initiatives
Beauty tradeshow Cosmoprof North America is gearing up for its 19th edition, to be held from July 12 to 14, 2022, at the Las Vegas Convention Center.
”The future of the beauty industry is brighter than ever, and Cosmoprof 19th Edition is a telling indicator,” said Nina Daily, executive director of the professional beauty association.
“The number of pre-registered quality visitors and new attendees is noteworthy, with 40+% first-time attendees, proving the beauty industry's strong desire to come together in-person to engage and collaborate. Between finished products in the West Hall and beauty supply chain suppliers in the North Hall, Cosmoprof North America is proud to boast over 1,100 exhibiting companies."
In the West Hall, exhibitors will be segmented into four macro categories: Hair Care, Skin Care & Makeup, Nails, and Natural Products with a strong presentation of fragrance brands as well.
In particular, the newly launched 'Discover Black-Owned Beauty' segment, will be a resource to Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure. This area will also support retailers looking to execute their commitment to the "fifteen percent pledge" call to action.
As part of this year’s efforts to highlight Black talent, there will also be, "a conversation with Grammy Award-Winning singer and beauty founder Toni Braxton,” where Braxton will share how she created her new luxury body skincare line, Nude Sugar.
In the West Hall, there's the Country Pavilions, which showcases authentic elements and innovations from countries recognized for their strong heritage in beauty, including China, Korea, Morocco, Dominican Republic, Spain, Chile, Italy, Colombia, and Argentina.
Meanwhile, the North Hall will feature solutions for the entire beauty supply chain, including packaging, formulation, and machinery. It includes the new special area Beauty Tech, featuring exhibitors with the latest technological and digital solutions available to help attendees boost their beauty business.
Also, new this year, the Innovation Studio at Cosmopack will showcase innovation in the beauty supply chain across two activations. 'Lifescapes' will explore up-trending formulation and packaging design territories, while 'Packaging Power!' will display strategic and compelling concept brands to compete against the backdrop of the ever-changing and complex marketplace created by undergraduate students from FIT's Packaging Design BFA Program.
Finally, returning this year is the Entrepreneur Academy, a one-day intensive hands-on practical workshop for beauty entrepreneurs, and CosmoTalks, one of the widest-ranging series of conferences and in-depth talks in the beauty industry.
"With a renewed sense of optimism, people are excited to travel once again and registrations are looking to reach pre-pandemic levels," said Enrico Zannini, general manager of BolognaFiere Cosmoprof.
"The Americas are a strategic market for business development of beauty brands, being the cradle of new trends and new consumers habits, and international operators are more and more interested in discovering the novelties of Cosmoprof North America."
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