Jan 12, 2015
Consumers switched retailers to meet their online Christmas shopping requirements
Jan 12, 2015
A new survey from JDA reveals that 47% of Brits bought at least half their Christmas goods online last year, and 18% of Christmas shoppers said they did more Christmas shopping online than they originally planned. However, nearly one in three, 31%, experienced problems with their orders.
The most common problem was missed deliveries, experienced by 49%, followed by deliveries that were late or never arrived (45%.)
As online shopping is growing in popularity, more and more retailers are offering a "Click and Collect" alternative that is proving popular with consumers. Of the Brits that shopped online for Christmas, 39% used Click and Collect. The biggest motivation for choosing the service, rather than home delivery, was "avoiding delivery charges" (61%) and "the greater convenience offered" (53%.)
Jason Shorrock, retail strategy director at JDA, said: "With growing numbers of consumers opting to shop with retailers that offer the option of ‘Click & Collect’, those that can ensure order fulfillment excellence will be ultimate winners. Indeed, our research shows that nearly one in five online shoppers surveyed used an alternative retailer this Christmas as a result of their preferred one not having items available or having delivery times that met their requirements."
The survey also found that as a result of retailers setting ordering deadlines a week or more in advance of Christmas Day, almost a third of UK shoppers, 29%, placed their orders earlier than planned.
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