CFDA launches metaverse, NFT partnership

By

Jennifer Braun

Published
Apr 14, 2022

The Council of Fashion Designers of America (CFDA) announced on Tuesday its official entry into Web3, alongside the launch of its first-ever metaverse and NFT partnership and educational program. 

To establish a Web3 blueprint for American fashion in the metaverse, it has partnered with creative consultancy 5Crypto, who will work with The Sandbox and Polygon Studios. The move will allow the CFDA to bridge fashion and crypto by providing CFDA members with knowledge and resources to seamlessly usher in the next wave of commerce.

In particular, it will introduce Web3 to a larger consumer segment and provide brands with insights that will allow them to authentically engage and empower their communities. The CFDA will also be offering members professional development and educational resources.

“Our mission is to position our members as leaders in the global innovation of fashion and retail via digitally led strategies to support growth and expansion, said Steven Kolb, CEO of the CFDA.

“With the support of The Sandbox and Polygon Studios, the CFDA is poised to educate and empower business leaders for generations to come.”

The Sandbox, a leading metaverse, empowers creators to build their own virtual and gamified worlds, while providing endless possibilities for creation and collaboration. Previous collaborators include Snoop Dogg, Gucci, and Adidas.

“The CFDA is the foremost authority in American Fashion, and we are honored to be partnering with them on their foray into the metaverse,” said co-founder and COO of The Sandbox Arthur Madrid. 

“We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and scarcity that will be playable in the metaverse!”