Cath Kidston to launch seasonal collections with Disney

By

Barbara Santamaria

Published
Jun 14, 2016

Disney characters such as Winnie-the-Pooh and Mickey Mouse are set to come to life on Cath Kidston’s signature prints as part of a new partnership between the UK retailer and Disney.

The collaboration, planned to run over a number of seasons, will see the beloved characters integrated into the brand’s prints on a seasonal basis. The first Disney x Cath Kidston collection will feature Winnie-the-Pooh and his friends, and is scheduled to launch exclusively on Cath Kidston stores and online from 26 September, 2016.

It will be followed by a Mickey and Minnie Mouse collection arriving in stores and online on 5 December 2016.

Further collections are set to roll out over time, with the Disney characters for these future ranges to be announced in due course.

The limited edition collections will be available across all of Cath Kidston categories including accessories, homeware, kids, and fashion.

Sue Chidler, Cath Kidston’s Marketing Director said: “We’ve thoroughly enjoyed marrying the storytelling elements of classic Disney characters with our signature prints. Winnie-the-Pooh is a perfect start for the collaboration, embodying the cheerfulness of the Cath Kidston brand. The fusion of Disney’s Winnie-the-Pooh characters with our classic designs makes for an exciting, creative collection filled with personality that we believe our customers will love to collect.”

Francesca Gianesin, VP, Fashion & Lifestyle, The Walt Disney Company EMEA, added: “Cath Kidston’s playful and iconic prints provide the perfect backdrop for our classic Disney characters, and we’re looking forward to creating more new and exciting product together.”

Cath Kidston launched in 1993 with a single store in London’s Holland Park. It now boasts over 200 stores worldwide with 69 stores and concessions in the UK and an additional 137 stores internationally.