Cartier opens first-ever lifestyle pop up in Macau

By

Benjamin Fitzgerald

Published
Jan 13, 2017

Cartier is getting experiential in Macau. The French maison has unveiled its first-ever lifestyle pop up store with a distinct display to exhibit its Drive de Cartier Watch Collection. 

Located in the Macau Four Seasons T-Galleria by DFS, Cartier has transformed the Shoppes at Four Seasons exhibition area into an "animated open home,” according to the jewellery and watch specialist, in a press release.

Set out in two sections, each space combines the latest digital technology with specialist workshops conducted by a host of Cartier partner companies.

“Visitors will immerse in the cultivated and contemporary universe that is inhabited by gentlemen who wear Drive de Cartier watches,” said a Cartier spokesman.

The first section is a library lounge, displaying books, music, figurines and the latest gadgets, with the new Drive de Cartier collection on display throughout. It also provides gaming platforms and a design bar area, allowing shoppers to enjoy a holistic Cartier experience.

The second is an atelier, where guests can look at holograms and design sketches of the Drive de Cartier collection, and the inspirations behind the watches.

The Cartier Macau pop up opened to locals this month and will remain open until the end of February.