Bloggers Gabi Gregg and Nicolette Mason create plus-sized clothing brand Premme

By

Emily Jensen

Published
Jul 24, 2017

Nicolette Mason and Gabi Gregg have made a name for themselves as plus-sized fashion bloggers, and now the two will be launching a clothing line. Available on Tuesday, the new line will focus on sizes 12 to 30.

 
Having already developed a significant following on social media and worked on collaborations with other clothing brands, Mason and Gregg are launching their own clothing line for the first time. The Los Angeles-based bloggers’ new line will be called Premme and offer affordable, stylish clothes for sizes 12 through 30.
 
Both Mason and Gregg consulted their followers on social media when developing the brand to ensure the line was focused on the consumers’ wants and needs. Prices for the line remain accessible, ranging from $30 to $89.

The Premme line is meant to include statement pieces not often seen in plus-sized lines, including sheer dresses, pearl-studded shorts, crop tops, and denim jackets emblazoned with the slogan “Feminist AF,” to reflect the brand’s commitment to feminism and inclusivity.
 
Though this will be the first brand the bloggers have created, Gregg, who has over 500,000 followers on Instagram, has collaborated with Swimsuits For All on multiple collections of plus-sized swimwear. Mason, who has almost 150,000 followers on Instagram, has also worked with designer Christian Siriano to create her own custom wedding gown.
 
Mason and Gregg’s new line will go on sale on Premme’s website on Tuesday.