Banana Republic launches baby, athletics collection
Gap-owned fashion brand Banana Republic is expanding its assortment of everyday pieces with the launch of its first-ever baby collection, as well as an athletics collection BR Athletics, later this month.
BR Baby launches with a 40-piece collection including an assortment of sleep, bodysuits, accessories, knit tops, and sets, with several styles taking their cues from adult pieces, with elements such as oversized pockets and buttons, as well as a bodysuit inspired by a women’s best-selling tank. Completing the collection is a limited number of “mini-me” pieces — matching looks for baby and adults — in addition to non-apparel items including blankets.
“BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections,” said Sandra Stangl, president and CEO of Banana Republic. “We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh.”
BR Baby draws upon the brand’s legacy of safari-inspired style, with pieces featuring playful animal prints, fantastical maps, and illustrated palm trees, among other details. The collection ranges from $20 to $250 and it available in sizes 0 – 24 months.
Next, Banana Republic introduces BR Athletics, a gender-inclusive capsule collection inspired by retro athletic style. Pieces from the collection feature iconic archival looks such as the Club Blazer and Cricket Sweater, tailored for a modern fit and incorporate the BR Athletics signature monogram. Available in stores and online March 16, other key features of the collection include varsity patches and gold buttons, as well as hidden details in the sleeve lining and interior waistbands.
“Throughout BR Athletics, BR Baby, and our BR Look, we’ve thought deeply about how to style the life that our customers desire,” added Stangl. “BR is a part of the fabric that brings people joy, belonging and meaning. Our vision is to be the brand that enhances people’s lives wherever they are.”
In September, Banana Republic introduced a new look with its fall campaign, revealing a refreshed identity.
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