Anine Bing signs Irina Shayk to front key campaigns

By

Sandra Halliday

Published
Mar 14, 2022

For its 10-year anniversary, Anine Bing has unveiled supermodel Irina Shayk as the new face of its brand. It comes at a key time as the firm continues to expand with plans for a new UK store next month and the unveiling of its brand new Resort offer.

Shayk will front its 2022 brand campaigns, including the best-selling Classics Collection, as well as the debut of of the label’s first-ever Resort Collection. Both campaigns have been shot by fashion specialist Chris Colls.

The Classics Collection is the brand’s core offering of best-selling “wardrobe-building blocks and everyday essentials designed to transcend seasonality”. That means tailored suiting separates, elevated basics, leather accessories and more. 

Shayk is seen in the Mika Shirt and Eva Tank, along with new additions — the Frances Jean in river blue, Colette Bag in black croco, Highland Sunglasses in gold, and Bree Dress in white. 

For Resort, which debuts in May, the campaign was shot on location in Miami, Florida, “serving as the ideal setting to showcase new seasonal categories including swimwear and vacation-inspired ready-to-wear”.