American Exchange Group signs on as licensee for Ed Hardy

By

Jennifer Braun

Published
May 28, 2021

American Exchange Group announced on Thursday a three-year licensing deal with brand management company Iconix Brand Group, Inc. to be the new exclusive North American licensee for Ed Hardy watches, jewelry, handbags, and accessories.

Under the new partnership, the first collection will launch summer 2021 with watches, sunglasses, hats and additional summer accessories available at nationwide retailers. The inaugural launch will feature the brand's iconic illustrations with traditional tattoo motifs such as tiger, skull, and floral patterns.

Next, American Exchange Group said it will add additional categories for Ed Hardy, including jewelry, handbags, luggage, and cold weather accessories for Q4 2021.

Founded by influential tattoo artist Don Ed Hardy, Ed Hardy is a brand synonymous with tattoo culture. It has previously collaborated with numerous major brands, including Converse and Von Dutch. The brand continues to take on multiple collaborations with a focus on the style and personalities of veteran and newer fans.

Iconix Brand Group, Inc. owns, licenses, and markets a growing portfolio of consumer brands including Buffalo, Marc Ecko, Material Girl, and more.