Amazon launches virtual try-on for shoes

By

Jennifer Braun

Published
Jun 10, 2022

Amazon Fashion announced on Thursday the launch of 'Virtual Try-On for Shoes'. 

The mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on themselves from the comfort of their home or on the go.

Virtual Try-On for Shoes is available to customers in the U.S. and Canada using the Amazon shopping app on iOS and is compatible with a range of brands including New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

To use the new feature, customers simply select a shoe, tap the 'Virtual Try-On' button on the product detail page and point the camera on their mobile device at their feet to see how the shoes will look on. 

The technology allows customers to see how the shoe looks from every angle and offers a carousel to easily swap colors of the same style without needing to exit the experience. Finally, customers can take a photo of the experience to share the image on social media by clicking the “Share” icon.

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” said Muge Erdirik Dogan, president of Amazon Fashion.

“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are. We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”

Virtual Try-On for Shoes is also expected to benefit brands by allowing them to showcase their products in a new way that is easy and more interactive.

“Innovation and elevating consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection in Amazon Fashion’s Virtual Try-On for Shoes as we continue to look for immersive ways to engage our shared customer base,” added Melissa Worth, senior vice president of North America at New Balance.