Amazon launches entry-level celebrity-esque eyewear line

By

Cassidy Mantor

Published
May 26, 2017

Amazon's latest product launch through Amazon Exclusives is a Hollywood-backed affordable but luxury-like eyewear line Privé Revaux Eyewear.

The line will include 100 styles of frames and polarized lenses. Each will retail for $29.95.

The brand was founded by fashion entrepreneur David Schottenstein who comes from the same family that created DSW and American Eagle. Schottenstein has enlisted major Hollywood talent in actors Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven. They will not only contribute to marketing but also to product development and the overall brand vision.

Privé Revaux Eyewear is the latest brand diving in to disrupt the premium eyewear market. With heavy hitters Marchon and Luxottica holding virtually the entire market, it joins an energetic group of small brands attempting to change the landscape and make luxury eyewear more affordable. The brand's advertising tagline is appropriately "Now everyone can be anyone."

"I wanted to get involved with a sunglasses company and create something that was fly and affordable for people" says Foxx. 

Privé Revaux Eyewear features styles designed to invoke iconic personas. Style names include The Supermodel and The Jetsetter. The brand's digital campaign shows Foxx, Steinfeld, Benson and Piven asking "Who do I want to be today?" with answer being "reframe yourself".

In addition to digital, Privé Revaux Eyewear will release a full length video featuring the actors who will also appear in individual ads. A full catalog is available both on Amazon and on the company's site.

Privé Revaux Eyewear is available now through presale on the brand's own website. It will officially launch globally through Amazon Exclusives on June 2, 2017.