Amazon brings artist merchandise to mobile

By

Jennifer Braun

Published
Mar 11, 2021

Amazon Music announced on Wednesday the launch of a new shopping experience with the integration of artist merchandise within its mobile app. 

Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos, allowing users to easily shop a genre-spanning selection of merchandise. Merchandise will launch from artists including Billie Eilish, Jack Harlow, King Princess, Lady Gaga, and Gucci Mane. 

“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” said Sean McMullan, Amazon Music’s director of artist product and services. 

“It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”

Coinciding with the launch, Amazon Music debuted exclusive merchandise collections from an array of artists, including a new line of apparel developed by Selena Gomez and an exclusive collection celebrating legendary rock band, Weezer. 

Celebrating her upcoming Spanish-language EP, Selena Gomez’s 'Revelacion' collection includes a colorful hoodie, graphic T-shirts, and a hat, exclusively available from Amazon, that was inspired by a Mexico City mural created to commemorate her single “Baila Conmigo”.

“I wanted to offer my fans something special for the release of Revelacion,” said Selena Gomez. “That’s why I worked to develop a beautiful, new collection of exclusive merch for Amazon Music. I hope you enjoy what I’ve put together.”

Moreover, the exclusive offering will feature new merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, and Florida Georgia Line, and Queen. In addition, Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.

Fans can shop the exclusive merchandise in the Amazon Music app or online or on the Amazon Music Merch Shop, a comprehensive shopping experience on amazon.com.