Amazon, Vogue and the CFDA partner for digital storefront in support of U.S. designers

By

Gabriella Lacombe

Published
May 15, 2020

Vogue, Amazon Fashion and the Council of Fashion Designers of America (CFDA) have teamed up to launch a digital storefront in support of American designers, dubbed 'Common Threads: Vogue x Amazon Fashion'. 

Launched on Thursday through Amazon.com, the store offers pieces from a variety of American designers, including many small and medium-sized CFDA member businesses, the CFDA said. Through the initiative, the designers will have the opportunity to leverage Amazon's customer base and fulfillment network to boost sales during the pandemic.

At first launch, the digital platform will offer apparel and accessories from 20 brands, including Adam Lippes; Adam Selman Sport; Alejandra Alonso Rojas; Batsheva; Brock Collection; Chloe Gosselin; Danielle Frankel; Derek Lam 10 Crosby; Edie Parker; Gigi Burris; Hunting Season; Jonathan Cohen; Krewe; Morgan Lane; 3.1 Phillip Lim; Rebecca De Ravenel; Ryan Roche; Tabitha Simmons; Tanya Taylor and Victor Glemaud. The CFDA said that more designers will be added in the future. 

Featured pieces will be pulled predominantly from the brands' spring collections, in addition to select archival pieces. 

“I’m thrilled to announce this partnership, and want to thank Amazon Fashion...for so quickly sharing its resources to aid American designers affected by the pandemic,” said Anna Wintour, Vogue editor-in-chief.

“While there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”

In order to provide further support to the U.S. fashion community, Amazon Fashion will donate $500,000 to A Common Thread, the CFDA/Vogue Fashion Fund’s initiative supporting members of the American fashion industry who have been impacted by the pandemic. 

“The CFDA is grateful for Amazon’s very generous support,” said Steven Kolb, president and CEO of the CFDA.

“The $500,000 donation to A Common Thread allows us to increase the number of micro-grants for brands impacted by Covid-19. Additionally, ‘Common Threads: Vogue x Amazon Fashion’ provides a much-needed retail destination to introduce designers faced with existing inventory to new consumers.”