AllSaints names digital agency Croud to target global growth, North America key focus

By

Nigel TAYLOR

Published
Oct 13, 2022

AllSaints has appointed London-based digital agency Croud to support the fashion retailer’s “ambitious” five-year global growth plans and digital transformation goals. Specifically, this includes a renewed focus on North America, “a market identified as a key growth area for the business”.

Supporting AllSaints’ Digital team, Croud was selected to help deliver on team goals “aligning with the greater company strategy”, BDaily reported. This includes full funnel activation, new customer acquisition, organic search strategy, data transformation and improved efficiency across the UK, Europe, and North America.

That “ambitious” plan involved a website re-platform to Salesforce Commerce Cloud in August, as well as “a single customer view project” with Croud’s CRM partner and a global expansion partnership with cross-border e-commerce solution Global-e.

Global digital director at AllSaints, Randa Crebbin, said: “We want to be at the forefront of innovation when it comes to the channels we use. It was therefore imperative that our new digital partner agency also had an innovative approach to their suggested channel strategy, driven by the best partners to help fulfil our ambitious digital goals.

“Working closely with our Digital team, Croud will be integral in helping further instil a culture of innovation and creativity within our own team.”

Andy Cooney, commercial director at Croud, added: “AllSaints is an iconic British high-end brand that has already seen incredible global expansion with almost 300 stores across 27 countries.

“Our job will be excelling their digital footprint even further making use of all digital channels and leveraging the technology partners AllSaints have brought onboard to enhance the way data is used in activation of media and driving increased organic search performance.”