After launching fit-focused campaign, Simply Be unveils 'fit muses'
To press home Simply Be's spring/summer 2023 womenswear launch, which promises “the best fit yet and reflecting the new mood in fashion”, the online fashion retailer has introduced five key influencers to the campaign.
The group of female influencers — ‘Fit Muses’ — each “celebrate body diversity and champion women”.
Fronting the campaign as “inspirational voices of this generation and influencers who all share one common goal, to celebrate body diversity and champion women” are Lauren-Nicole, Ameena Roshae, Mollie Campsie, Emily Lucy-Rajch Timms and Laura Adlington.
Campaign imagery features the cast of women wearing pieces from the new season collection, including denim pieces, dresses and jeans, “giving structure, and offering comfort and support”.
“Simply Be’s goal is to eradicate jeans with gaps and straps that dig in and instead create inclusive fashion that fits different body shapes and sizes”, with the key message “calling for an end to bad fit within the fashion industry… in a bid to empower women to feel confident from great fitting fashion”.
Sinead Donohoe, Head of Marketing at Simply Be, said: “We have a group of strong, inspiring women at the helm of this campaign, who encapsulate everything Simply Be loves about the new womenswear mood. We truly understand how frustrating bad fit in clothing can be and want all sizes and shapes to feel seen. This campaign celebrates the sense of freedom that good, quality fit gives women.”
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