Adriana Lima returns to Victoria's Secret for new fragrance campaign

By

Benjamin Fitzgerald

Published
Apr 4, 2023

Victoria's Secret announced on Tuesday the return of former 'Angel' Adriana Lima to the lingerie brand, as the model and entrepreneur fronts the U.S. firm's new Heavenly eau de parfum campaign.

The new eau de parfum hosts a hint of fruit and white florals including freesia, lotus and jasmine. Other notes included old musk, creamy sandalwood and bourbon vanilla, making it sophisticated and warm.

The Heavenly collection also includes Heavenly Dream Angel eau de parfum, a fragrance that includes notes of raspberry nectar, amber crystals and prismatic musk.

Shot by photographer Sølve Sundsbø, the campaign features Lima dressed in an airy yellow gown, riffing on Heavenly's "warmth and luminous glow," according to the a press release. 

​"It is an honor to have a global icon return as the face of our new Heavenly eau de parfum campaign," said Tracy Deleu, vice president of creative for Victoria's Secret beauty and Pink.

"Adriana is not only a beloved part of the Victoria's Secret family, but she also encapsulates the essence that makes this fragrance a treasured favorite. As always, Adriana's captivating energy on the set of this campaign brought the glamorous and luminous feel of this fragrance to the next level, and we can't wait to share it with everyone."

​The new fragrance campaign marks Lima's official return to the brand, after announcing her retirement from Victoria's Secret in 2020, with more activations to come throughout the year.

​"I'm so excited to be working with Victoria's Secret again, the brand has always been like family to me," said Lima.

"Being the face of this iconic campaign and fragrance is so special because it beautifully compliments a woman's radiance, which is symbolic of Victoria's Secret's inspiring mission of celebrating every woman. It was amazing being on set again with everyone, and we had the best time bringing this message to life through this timeless fragrance."