Adidas teams up with Finish Line for 'PureBoost' footwear release

By

Kate Dingwall

Published
Feb 2, 2017

Adidas has brought in athletic brand Finish Line for a new footwear launch. The capsule collection will see Adidas’s iconic 'PureBoost' silhouette reinterpreted in five exclusive colorways. Finish Line will be the only athletic retailer to carry the PureBoost.

Finish Line’s Senior VP and General Merchandising Manager quoted, “Boost technology has been a huge game-changer for Adidas and a must-have for sneaker collectors.We are thrilled to be the only athletic retailer to offer PureBoost alongside Adidas and provide our customers with a premium product that aligns with their unique and personal styles.”

The PureBoost line shows off a low-cut design that was created to feel at home both on the street and on the field. The sneaker, which will be worn by Washington Redskins cornerback Josh Normal in a series of campaign images and in-store promotionals, features knit fabric throughout the shoe and leather detailing on the heel. To finish off the design -  Adidas’ signature three stripe branding.

Finish Line is an American sportswear retailer that current offers 970 brick-and-mortar locations across the country, primarily in malls and store-in-store locations inside Macy’s department stores.

The collection, sitting around $140 per pair, is now available at Finish Line stores and on Finish Line’s e-commerce platforms.