ASOS own brands in off-price link-up with Secret Sales

By

Sandra Halliday

Published
Jan 30, 2023

ASOS has linked up with Secret sales, the fast-growing premium off-price marketplace for fashion, sportswear and beauty brands.

At launch, the link-up covers a selection of up to 1,000 products from its own brands, including ASOS Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge, “all listed at attractive prices”.

The deal runs in the UK only for now “with all of the selected discounted items no longer being available on ASOS as products will be housed on Secret Sales”. 

The company will be refreshing inventory fortnightly with plans in the pipeline to grow the selection of products available.  

The fashion e-tail giant had earlier announced that it was looking to “right-size its stock portfolio”. And it said the deal with Secret Sales “provides an additional route for [it] to clear stock efficiently”. 

Purchases of its products on Secret Sales will be fulfilled by ASOS using its existing fulfilment infrastructure and capability, including packaging and shipping.

Jag Weatherley, Corporate Transformation Director at ASOS, said that “it’s been a huge effort from everyone involved to get this partnership up and running in a short space of time”.

Last year, Secret Sales announced Nick Beighton (currently Matchesfashion CEO) as its Chairman, several months after he stepped down from leading ASOS as Chief Executive.