ASOS expands key Partner Fulfils growth-focused programme

By

Nigel TAYLOR

Published
Feb 7, 2023

Global digital fashion giant ASOS has expanded its ‘Partner Fulfils’ programme with new tech that allows orders to be placed on the ASOS website and app directly without products being stored in the retailer’s distribution hubs.

It’s working with Mirakl, “the industry’s first and most advanced enterprise marketplace SaaS platform”.

The association enables ASOS to offer customers “a broader range of products and greater stock availability for existing product lines – all without impacting supply chain efficiency,” we’re told.

ASOS recently announced the expansion of Partner Fulfils from two to 23 brands across the UK and Europe. By working with Mirakl alongside its existing technology partners, it will be able to bring more brands onto its Partner Fulfils programme in the future. 

Expanding the programme will also enable ASOS to offer key territories “more relevant local fashion through partnerships with smaller businesses”.

“By hosting their products on the ASOS platform, without holding any stock or handling fulfilment, ASOS can effectively and efficiently tailor its product offering to customers in different markets,” Mirakl said.

Cliff Cohen, Chief Technology Officer, ASOS, added: “The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations. Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands.”