A pop-up store in New York for the 20th anniversary of G-Star

It has been 20 years since G-Star first stepped out onto the scene. Thanks to its innovative will and the impact it has made on the sector barriers have been pushed back and jeans have not ceased to evolve. For its anniversary the brand is setting up a pop-up store in the heart of the Big Apple from the 14th to the 16th of September.

At the heart of G-Star beats the rhythm of its ‘product’, and staying true to this ideal the label has decided to create a collection dedicated to its twenty year history in limited edition. The range will be sold exclusively in the ephemeral New York boutique.

All of the profits from the line will be donated to two charities, that G-Star regularly deals with, which support children in India.

By Jonathan Fulwell (Source: Julie Mangaud)