A Bathing Ape launches collaboration collection with FaZe Clan

By

Jennifer Braun

Published
Feb 13, 2023

Global street fashion brand A Bathing Ape announced on Monday a collaboration collection with gaming and youth culture platform FaZe Clan. 

Available to shop on FaZeClan.com, Us.bape.com, bape.com, and Bape Store globally as of February 18, the co-branded drop includes clothing and accessories such as T-shirts, sweatsuits, hockey jerseys, gadget pouch, hats and more. The collection embodies both brands by merging the signature Bape camouflage with FaZe Clan's red camo colorway. 

The limited-edition collection launches with a campaign where select pieces can be seen worn by FaZe Clan talent including FaZe Adapt, FaZe Sway, FaZe Nate Hill, FaZe Crowder, FaZe ZooMaa and FaZe Santana. Prices range from $55 to $439.

Bape, born in the heart of Harajuku, Japan in 1993, today operates over 40 stores globally, and aims to introduce Japanese fashion culture to the world. To date, it has designed a series of iconic motifs, original patterns and characters such as 'Ape Head, 'Bape Camo' and 'Baby Milo', among others.

Likewise, FaZe Clan was founded in 2010, and today operates across multiple verticals with transformative content, that reaches over 500 million followers across social platforms globally. Content spans video blogs, lifestyle and branded content, gaming highlights and live streams of highly competitive gaming tournaments. It went public last July. 

Most recently, the company teamed up with Nike to create its first co-branded sneaker: the Nike LeBron Nxxt Gen x FaZe Clan sneaker. Prior to the Nike sneaker, FaZe Clan entered a multiyear partnership with Porsche to create original content, esports initiatives, consumer products and digital goods, among other things.