A.P.C. gives Lacoste crocodile a makeover

The sportswear label Lacoste announced its first collaboration with the Paris-based brand A.P.C. The capsule collection, composed of about 40 pieces, was presented during the French Open. It will be available from June 8 on the A.P.C. website and in all its stores. Prices range from 25 euros for a pair of socks to 390 euros for a parka jacket.

Louise Trotter, artistic director of Lacoste, and Jean Touitou, founder of A.P.C., created a complete lineup inspired by the 1990s. The collection is composed of cool tones: soft greens combined with shades of blue and gray.

The two brands are offering a unisex wardrobe full of minimalist touches: windbreakers in nylon, gabardine and denim, loose jeans, shirts, striped polo shirts, oversized dress shirts, sweatsuits, sweatshirts and t-shirts sporting several versions of the A.P.C. logo morphed into a crocodile. Sizes range from XXS to XXL.

The collection will include a line of accessories featuring striped socks, caps, sneakers and even an oversized denim tote bag. The creative duo will present a candle, priced at 40 euros, whose design is a nod to the famous tennis competition.

The iconic crocodile has indeed had its fair share of exposure over the past few days with tennis, particularly with the launch of its exclusive Roland Garros collection for the 121st edition of the French tennis tournament. Lacoste revisited its classic pieces, such as its flagship product, the polo shirt, and the cardigan.

A.P.C keeps the collaborations coming. Its other recent collaborative venture was done together with designer Jessica Ogden. The collection gave a second life to A.P.C.’s scraps of fabric and presented a range of quilted clothing.

A.P.C. gives Lacoste crocodile a makeover

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