More foreign retail brands came under criticism from social media in China on Thursday, in the wake of Beijing's propaganda offensive against H&M over the Swedish company's previously aired concerns on Xinjiang.
In the last 18 months, the luxury label’s online sales exceeded 10% of total revenue, enabling it to reach markets hitherto regarded as secondary, like the Balkans region, chiefly Croatia, Romania and Poland.
“Everyone reacts to sincere things. When you do something that you really believe in it, and not just for commercial reasons, people react... people understand,” argues Roger Vivier's artistic director, Gherardo Felloni.
K-Way, the French-born but Italian-owned sportswear label, has launched a new collab collection with rugby club Le Stade Français, known for a long-standing tradition of provocative campaigns and happening marketing.
US cosmetics brand Fresh, owned by luxury group LVMH, is keen to make Europe one of its key markets, and is staging a soft launch in nine European countries via the e-shop of perfumery chain Sephora, also owned by LVMH.