​Luxury retailer Boutique 1 debuts in London

By

Barbara Santamaria

Published
Jul 4, 2016

Middle East retailer Boutique 1 brings its luxury fashion concept to London with a first store at 127-128 Sloane Square later this month. Marking the retailer’s first location outside the Middle East, the London store will offer customers of Boutique 1 its curated mix of brands.

Spreading across two levels, the West London store hosts dedicated areas for ready-to-wear, accessories, eveningwear, beachwear, fine jewellery, gifting and books, as well as a café in a courtyard terrace.

Boutique 1 is a leading luxury fashion retailer with stores in Dubai, Abu Dhabi and Beirut. It carries brands such as Erdem, Peter Pilotto, Roland Mouret, Proenza Schouler, Missoni and Elie Saab, as well as a selection of labels exclusive to the company.

“We are very proud to open our first London store in Sloane Street - it is one of the premier shopping destinations in the world…With its café, courtyard and entrances on Sloane Street and Pavilion Road, we hope to create a premier fashion destination that is at the very heart of the local community,” said Ziad Matta, Co-Founder and Co-CEO of Boutique 1 Group.

Services such as personal styling and tailoring will be available at the premises, which also offer VIP fitting rooms and same-day delivery. The multi-channel retailer will also fulfil a click and collect service for orders place online and collate items from stores in other locations for customers to try on.  

Additionally, the retailer has announced plans to relaunch its global e-commerce site with enhanced customer experience capabilities including same day London delivery and insider content.